Case Study

  • Intracom

  • Sketch

  • 3D Visualisation

  • Official Photo

  • Intracom Telecom
    Mobile World Congress 2012

    Need

    Intracom Telecom wanted to improve brand awareness and create a PR Echo. They wanted a design which would complement the brand as a recognised International Telecommunications Systems Vendor with over 30 years experience in the telecom market.

    The main aim was to give the stand a happy, chilled out atmosphere and to keep away from an industrial look.

    Solution

    We wanted to keep the design simple and to enforce the brand awareness we used the Intracom red as the main focus. The stand was kept uncluttered to make sure visitors were drawn to the Intracom messages and products displayed on the walls.

    We incorporated a transparent screened meeting room towards the back of the stand with a graphics band situated in the middle to give an element of privacy without creating an imposing feature which would give the stand an industrial look.

    Result

    By immersing the stand in the brand colour, the Intracom message made an immediate impact on all the visitors who walked by.

    The stand was bright and airy with a friendly, happy but professional feel.

Case Study

  • Eutelsat

  • 3D Visualisation

  • Official Photo

  • Eutelsat
    Cabsat 2012, Dubai

    Need

    Eutelsat were looking for a design that had a look and feel that reflected its activities as an International Telecommunications Company. The stand needed to project the image of a high tech company and yet convey the feeling that visitors can approach and interact, just like Eutelsat’s business which is all about connecting people via satellite globally, whether it is for providing television services to the home, the establishment of corporate networks for international enterprises, or for providing internet access to companies and government organisations in remote areas.

    Eutelsat targets the business-to-business sector and although the company is well known in Europe, it is less well known in regions like the Middle East, Africa and Asia.

    Solution

    Our concept created a simple yet bold environment. The stand was given a high tech feel with soft blue lighting, in keeping with the Eutelsat brand, highlighting logos and products. We wanted to keep the stand as spacious and uncluttered as possible to allow visitors to pay full attention to the products on offer. On the deck, we installed a spacious, comfortable and open seating and refreshment area for invited guests to relax and fully immerse themselves in the Eutelsat world.

    Result

    The Eutelsat stand was a success. It's simple, bold design and overhead canopy really made it stand out from the crowd. The open deck allowed invited guests to take a moment out of the busy exhibition environment and really focus on Eutelsat products.The space was a seamless powerful communication tool, which demonstrated Eutelsat were a strategic asset in any destination – where ever they are located.

Case Study

  • Anritsu

  • 3D Visualisation

  • Official Photo

  • Anritsu
    Mobile World Congress 2012

    Need

    Anritsu were looking at a cost effective way of getting an exhibition stand that would last at least 2 years for 2 separate exhibitions. They also needed the stand to be flexible enough, in case they attended other shows with a smaller footprint, to change the layout with minimal cost and effort. As well as the longevity of the stand, they wanted a fresh and innovative concept to reinforce their brand image as a leading edge, high tech organisation that stands apart from the competition.

    Solution

    We produced a concept which created a vibrant sensory experience that was visually exciting and would attract the eye. The main component of the stand took the form of a sweeping rotunda display surface formed on a circular floor pattern. The rotunda walls created two distinct but clearly accessible areas – Interior and exterior – which could be used on their own in a smaller exhibition environment.

    The interior finish of the main display surfaces were in a contrasting and vibrant ANRITSU corporate green, and provide a pleasing but striking backdrop to the displays in the inner sanctum. A horizontal band wrapped around the interior surface and this area was ideal to demonstrate the range and scope of ANRITSU products graphically and the areas and sectors touched by ANRITSU technological innovations

    Result

    The Anritsu stand accomplished all the goals set at the beginning of the process. The use of the colour green enforced brand awareness as well as being eye catching and welcoming. The curved walls and open plan demonstration area enticed visitors on to the stand where they could realise the full Anritsu experience.

Bodycote
Logica
Eutelsat

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