• 

  David Sargent - Managing Director

  Dave is the founder and owner of DSA Design. Drive, passion and leadership are his trademarks that make the company the success it is today. He sets the standard for the whole team with his continued professionalism and dedication. Dave ensures and guarantees outstanding service which results in delighted clients. He is always available to meet and partial to a good cup of tea and lots of biscuits.

• 

  Emma Lawrence - Operations Director

  Emma knows DSA inside out. She's been with DSA Design since day one and now manages the company on a day-to-day basis. Currently, Emma's busy formalising her professional skills with a degree in Leadership and Management. Emma's always on the go but likes to relax with a spot of DIY and growing her own veg. Whoever comes to visit whether at work or at home, the kettle is always on.

• 

  Alex Sargent - Sales Director

  Alex is our Sales Director. Building and managing high performance teams is what makes him tick and sharing his deep understanding of brand messaging through his wealth of experience. He works closely and consultatively with his prospective clients. He’s a team man at work and at home: from playing football or watching football at White Hart Lane to Team Sargent with his two young kids.

• 

  Adam Jalowiecki - Business Development

  Adam is to new lead generation what Mr Motivator is to fitness. It’s all about hard work, great results and flexibility. Adam works on multiple events and specialises in handling all kinds of contacts. From broadcast and technology industries to travel tourism and gaming. The proud father of three, Adam plays as hard as he works and enjoys a spot of snowboarding in his free time.

• 

  Amanda Proudlove - Assistant to the Operations Director

  Amanda is a multi-tasker, she supports in all aspects of the office, from sales administration to organising travel for the team. Amanda ensures everything runs like clockwork and is always willing to lend a helping hand. Home is shared with two rescue cats and her boyfriend and in that order! She loves photography, walking and is currently investigating her family history. With a name like Proudlove, who knows what she'll find?!

• 

  Lorna Holmes - Project Manager

  Lorna is one of our longest-serving team members. Her amazing work ethic and attention to detail are invaluable for our team and for clients. Her ability and acuity for timelines and co-ordinating concurrent projects are superb. Lorna's got a sweet tooth and often shares a bag of Haribo with the team.

• 

  Alison Barnsley - Project Co-ordinator

  Alison is a recent addition to our projects team. Assisting Lorna in the day-to-day co-ordination, liaising with clients and supplier ensuring clients' requirements are efficiently met. Out of hours, she enjoys walking her dog around Warwickshire, cooking and baking for friends.

• 

  Steve Lawrence - Designer

  Steve's been a DSA Designer for many years. His experience and attention to detail are second to none which ensures clients’ expectations are delivered to site. Technology really ticks his box and he's always the first to try out anything new. Renovating his house takes up most of Steve's spare time by installing a new kitchen especially.

• 

  Mark Taylor - Designer

  Mark is a key member of our design team with many years' experience in visualing live environments. He works closely with key clients on concepts through to onsite, too. Mark makes sure projects are delivered to the highest standard and is partial to a good curry.

• 

  Mick Barker - Senior Designer

  Mick has recently returned to our fold. He's been on a journey of exploration and discovery and now back to his creative hand sketch roots that take us back to the old-school days. It's still a winning formula and in his spare time, Mick loves mountain biking and the great outdoors currently training to run a marathon.

• 

  Jo Oughton - Accountant

  Jo joins the team with a wealth of accounting experience. She's a number-crunching natural and a great fan of nature. Jo enjoys kayaking with her family in the great outdoors. You’ll find her on the rivers and lakes of Warwickshire and Worcestershire.

• "I just wanted to say a huge thank you for all your hard work designing and building the Logica stand for SIBOS. It's the first time we have used the new branding on a bigger stand and everyone loved the look and thought it was bang on brand. Our CEO was delighted as well and even took some pictures himself to show the team that came up with the brand concept in the first place. I thought the formal and informal meeting rooms worked really well and the stand looked clean, fresh, open and inviting. Well done. It's always a pleasure to work with you all at DSA"

  Global Events Manager
  Logica

• "Alex was excellent to work with, right from our first onsite meeting to the actual event! His team is extremely creative. I selected their design out of many as it was the most interesting and out-of-the-box and at the same time they stayed within my budget. I really appreciate Alex and DSA Design's patience. Even though I am based in Canada they promptly replied to my never ending series of questions and changes really quickly! I recommend them to anyone and can't wait to work with them on my next project!"

  Director of Marketing
  Sipera Systems

• "Best booth we've ever had!" This is the feedback I received from so many people. I was very lucky to work with DSA and our show was a huge success thanks to DSA's excellent support. DSA came up with a most creative and attractive way to demonstrate our product – the best in our exhibition history. The booth was relatively small, but DSA designed it to look very spacious using the maximum height so that our customers were able to find us at the end of the hall. DSA definitely exceeded our expectations in so many ways. We look forward to working with them again for the next show " 

  Marketing Manager
  Yokohama

• "DSA Design have a proven track record of delivering high quality, on time and to budget tradeshow support from concept through turn-key commissioning of finished displays. We have partnered with their agency for many years over many shows in the UK, France and USA. They have a straightforward approach to client engagement that ultimately results in their involvement as an extended member of the core events team."

  Vice President of Global Marketing
  Bodycote

Case Study

• Sketch

  

• Virtual Model

• Hitachi: projecting an innovative image
  Integrated Systems Europe (ISE), Amsterdam

  Need

  Already the leading manufacturer of Ultra Short Throw projectors across EMEA, Hitachi wanted to use ISE 2011 for the official European launch of its new range of Ultimate Short Throw projectors. This new technology can project an 80-inch image from only 50cm away and the models are set to be a new flagship product. Hitachi needed to maintain and build brand awareness among existing clients as well as attract new customers and generate sales.

  Solution

  Our solution was three-fold. We created a high impact exterior using fabric cubes with imagery projected from within by Hitachi technology. Immediately recognisable from all the main approaches, this bold innovative design maximised the client’s position within the hall.

  We introduced colour-coded zones for the public areas, drawing in visitors who could quickly grasp the product offering – from education to exhibition and entertainment applications. On the upper deck, we installed a contemporary and stylish hospitality area with meeting rooms to create confidence in the Hitachi brand among invited guests.

  Result

  The creativity and our succinct communication of the product offering reassured the client that DSA Design could deliver a complete experience that appeared very simple yet incorporated very close attention to detail. Our design for the new hero product enabled more footfall to the stand and the product areas.

• Testimonial

  "…fresh, innovative and great value for money"

  " DSA Design were clear winners of our recent pitch as their design proved to be fresh, innovative and great value for money. Very proactive from the beginning in proposing new concepts and innovative ways of displaying our products, DSA are clearly seasoned experts in what they do. From project managers down to the accountant, everyone at DSA is great to work with and very professional every step of the way. Feedback from customers and staff has shown this our best stand yet. "

  Marketing Manager, Hitachi

Case Study

• Sketch

  

• Virtual Model

• LateRooms.com: building the brand
  World Travel Market, ExCeL, London

  Need

  LateRooms.com is a professional, young and fun brand. This was their second time at WTM and they needed hoteliers and trade professionals to really get a feel for their brand and to understand the value of registering with them. LateRooms.com wanted to showcase its growth in Europe through key partnerships such as easyJet and demonstrate its plans for development and expansion. And, very importantly, they wanted ‘wow factor’ and to create a mini LateRooms world.

  Solution

  Firstly, we took the brief – to create an open and inviting space with a designated entrance – and evolved our concept around a corner column to ensure maximum visibility of the logos from the main aisles. We used shapes from their distinctive logo to design features on the stand and worked in complimentary colours and lighting. We also created a logo for AsiaRooms.com, incorporating a cityscape graphic to tie in with the LateRooms.com branding.

  Result

  Visitors were greeted at a large welcome desk before being directed towards an area of particular interest: the demo areas, the presentation area, seating areas and VIP lounges. The layout was modern and free-flowing while achieving the desired feel of individual spaces. The AsiaRooms.com logo worked extremely well and seamlessly tied together the two divisions of the company.

• Testimonial

  "...a perfect stand for us "

  " As I'm sure you’ve heard from Adam and the team, the show was a roaring success for us and everyone on the team was really pleased with how the stand came out! Thank you very much for your team's effort in creating such a perfect stand for us! "

Case Study

• Sketch

  

• Virtual Model

• M86
  Infosecurity - Earls Court

  Need

  M86 Security is the global expert in real-time threat protection and the industry's leading Secure Web Gateway provider. They wanted to demonstrate that they are an innovative, visionary security company capable of delivering comprehensive real-time and content security across multiple delivery platforms, including software, appliances and Software-as-a-service (SaaS). Having made a big splash at the previous year’s exhibition, M86 Security wanted to use the show as a means to further increase brand awareness. They also needed something to make them stand out from the crowd.

  Solution

  DSA Design focused on creating a striking, modern and sleek stand with branding that was clearly visible at eye level and high level. We incorporated white LED lighting into all edges of the stand and positioned the demonstration areas, with screens, to each side. We created a reception and bar area with informal seating for meetings and discussions, while a canopy and wall feature cleverly created a presentation area that hid access to the store room. Finally, the client’s graphics were put to life with a free runner.

  Result

  Overall, we created an exhibition presence that innovatively reflected key elements of M86 Security’s brand. The use of LED lighting created a high impact and gave the stand a fresh, clean approach that is consistent with the M86 Security brand. The free runner, in particular, brought to life their marketing message – pioneering web and email solutions that keep your business flowing - and was a real crowd pleaser, entertaining visitors around the halls.

• Testimonial

  " I chose DSA Design due to their professionalism, close attention to detail and accurate response to my brief. During the show the team where incredibly responsive and innovative in their approach to solving any issues that arose. I would definitely work with DSA Design again in the future "

  EMEA Marketing Manager
  M86 Security

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